FAQ'S

WHAT IS IGNITION?
Ignition is a design and product development company. We help companies create new ideas and turn them into successful new products.

What can Ignition do for me?

We can help you:

  • Identify relevant market trends
  • Discover your target users' unmet needs
  • Define new revenue streams and business opportunities to extend your brand
  • Create solutions and product designs to capitalize on those opportunities
  • Develop strategies for market penetration
  • Understand market potential and positioning
  • Make your ideas easy for your management to visualize
  • Drive investor excitement and confidence
  • Attract new channel partners
  • Get to market quickly (before your competitors)
  • Connect with your consumers
  • Expand market share and increase revenues

What are Ignition's core competencies?
We consider diversity and our Heuristic Culture our greatest competency. On each project, Ignition assembles multi-disciplined teams - including user-research, design, engineering, prototyping, manufacturing liaison and sourcing. Each team member brings their passion, their point of view, their commitment to the client and a willingness to learn.


What makes Ignition different?
Every design company is different. We are a unique combination of talented people, a process that’s been refined over twenty years and the experience that comes from bringing over a thousand products to market.

In that time, we’ve developed and nurtured a unique "Heuristic Culture." Not because we are geniuses with a master plan, but because we are naturally curious people who like to see things from different points of view.


So what exactly is a "Heuristic Culture?"
Heuristics is an approach to learning and problem-solving. It comes from the same Greek word that gives us "eureka - I’ve found it!" It’s a way of getting to an unexpected answer by letting the answer to one question stimulate the next question and so on, and so on. It gets better when the people asking the questions bring substantially different perspectives to the table - right brain and left brain, divergent and convergent thinking, creative and analytical.

That’s what we mean by Heuristic Culture. We bring the people together who have those different perspectives. And we create an environment where they can build on each others’ expertise and passion.

When this is applied to the design process, we end up with better solutions. We avoid gravitating to the first, most obvious answer or designing in circles in search of a non-existent problem. We repeatedly expand and distill the pool of ideas until we reach the right solution. We apply it whether we’re discovering opportunities for new product categories or designing for manufacturability.


What are the benefits of working with Ignition?

  • Market and user insight
  • New ideas
  • Better design
  • Turn-key product development

Who is a typical client for Ignition?
Ignition works with all kinds of businesses, from Fortune 1,000 companies, to start-ups with established funding. Our clients tend to fall into two categories:

Brand Owners looking to develop or extend their brand who need:

  • Products that succeed in the market
  • Products that create emotional connections with end-users
  • Unexpected solutions that meet users needs and exceed expectations
  • More concepts, better ideas, pleasant surprises

Original Design Manufacturers (ODMs) who need:

  • Market and User insight
  • New ideas
  • Better design
  • Market entry strategies

Our primary customer within the organization is typically the CEO or President, VP of Marketing, VP of Engineering or Design Director.

As a full service firm, we provide great value for what we do. But we’re not the cheapest alternative. So we are typically not the first choice of individuals or unfunded start-ups.


What’s the best way to get to know Ignition?
The best way is come visit us. You’ll immediately get a sense for our energy, our creativity, our capabilities and our culture.


How does Ignition charge for its services?
Following an initial consultation and project assessment, Ignition delivers a proposal outlining scope, required services and fees. More extensive or ambitious programs may require a paid engagement to fully define and scope the project.


How do we get started?
Call 972-516-8700 or e-mail bd-dallas@ignition.com today to discuss the specifics of your project and to begin the proposal and product development process.